Apparently Coca Cola wants to trademark the phrase "World Famous in New Zealand", a phrase closely associated with Coca Cola's 'L&P' brand of soft drink.
Someone actually from the town the soft drink is named after has decided to stand up on behalf of all of us and fight this attempt to appropriate a kiwism, and he deserves a bit of recognition. After all, its not often someone takes a positive stand against a global mega brand for little personal gain. It is the kind of action we need to celebrate more.
So we here at this blog pledge that should we ever find ourselves in Paeroa in the company of Mr Tony Coombes, we'll shout him a beer.
Until then, we wish him the best in his courageous endeavour.
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